If you are in the market for a new home, the Austin area is a great place to be. Even though the real estate market in the rest of the nation has fallen in the last few years, sales for homes in Austin, TX are higher than ever. As a matter of fact, according to the latest Texas Luxury Home Sales Report, released the first week in January by the Texas Association of Realtors, last year was a good year for luxury home sales in several Texas cities. The report shows that several major Texas metropolitan areas including Austin, Dallas-Fort Worth, Houston and San Antonio had an average 35 percent increase in the sale of homes priced at $1 million and higher from January to October 2013. New and existing home sales in Austin are up a substantial 55 percent.
With several Fortune 500 companies and top colleges and universities nearby, including the University of Texas, Austin offers wide appeal for businesses, students and employees. Austin’s residents encompass everyone from students to educators, from politicians to earth friendly farmers, and more.
The many neighborhoods and their homes in Austin, TX are as diversified as its residents. If you like living right in the middle of the action, perhaps the Downtown, University, or Central Austin neighborhoods would be the place to begin the search for your new home. If you’d rather be closer to nature; closer to the edge of Austin, then it’s a sure bet that Austin’s Westlake real estate area, close to the lake where the drive through its many neighborhoods take you down winding hill country roads, is the neighborhood for you.
Where ever you want to be, and how ever you want to live, Austin offers some of the most beautiful and sought after nature venues a person could want. Austin boasts two beautiful lakes, Lake Travis and Lake Austin, both with miles of hiking and biking trails. The Barton Creek Greenbelt is a favorite park of Austinites, and Austin’s Zilker Park has Barton Springs with picnic areas, a large playground area, swimming pools, soccer fields, and a hillside theater. The natural beauty of the hill country is all around. All you have to do is look!
Austin, TX (PRWEB) April 14, 2015
Shweiki Media Printing Company is excited to announce that they’ve once again teamed up with Marcus Sheridan, president of The Sales Lion, to present a must-watch webinar on how to use content to sell more efficiently.
-70% and Zero Moment of Truth
The zero moment of truth is the first time somebody calls the company, walks into the store, fills out a form on the website, etc. Basically, it is when the customer trusts the business enough to willingly give them their information and make contact. Seventy percent of the buying decision is made before the zero moment of truth, which means that the customer has already made up most of their mind about the product before they even talk to the company. This means that businesses need to use the Internet better to sell their product.
-“How many pages of your website would a potential client or customer be willing to read?”
When asked this question, most companies will say, on average, about two to three pages—which typically takes about five minutes. However, what if the question was flipped: “Does doing business with you take five minutes of a customer’s precious time?” In this case, a business would respond differently because, of course, a customer spends more than five minutes with them. Businesses have been grossly underestimating the willingness of consumers to consume content and how many pages they are willing to read in order to be comfortable with the buying decision.
Let’s take a look at Sheridan’s pool business, for example. In the beginning of 2012, he was looking at two types of people on my website: the people who filled out a form and bought a pool and the people who filled out a form and did not buy a pool. When comparing the two groups, the number 30 popped out for the group who bought a pool. That number represented the total number of pages viewed. This led to the conclusion that if someone read 30 or more pages of the website before the initial sales appointment, they would buy 80% of the time. At the time, the average closing rate of appointments was 20%, so this was a dramatic increase in sales that was being purely driven by content. Trust was being built over the course of these 30 pages through education, and trust leads to sales.
Originally, someone would call for a quote on a swimming pool, and Sheridan would go out to their house and give them a quote–nothing more and nothing less. However, after learning how much the power of content has over the consumer before the zero moment of truth, it was evident that assignment selling is a much better option.
Here is an example of a brief spiel one may have with a potential customer:
“Sure, I would love to come to your house and give a quote on a swimming pool for you, but this is a huge decision. You’re going to be spending a lot of money, and you don’t want to make a mistake. Therefore, to ensure that no mistakes are made, I’m going to make sure you are well educated by sending you a couple of things in an email while we talk right now. The first thing I’m going to send is a link to video that shows the entire process of having a swimming pool installed in your backyard. The next thing will be an attached ebook or guide that addresses all your questions about swimming pools. Now, this ebook is about 30 pages, but I promise it’s worth the time. Please make sure to review these things before our appointment on Friday.”
-Sales and the Trust-Building Tool
Content, assuming it’s honest and transparent, is the greatest sales and trust-building tool in the world. It’s better than any salesperson, because content does not sleep, take breaks, or ask for commission. All content does for a business is work for it. Content needs to be done the right and honest way. If a business discusses about the things that prospects and customers want to talk about, then they can increase sales exponentially.
It’s important for businesses to stop underestimating the willingness of consumers to become more informed, educated and comfortable with the buying decision. One should give consumers the information, use it in the sales process, and put it in the hands of salespeople, because that can change everything.
For more information, please feel free to contact Marcus Sheridan at Marcus1@TheSalesLion.com
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
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